Jay Z's Tidal will now be available to Sprint's 45 million customers. Today phone service company announced that it acquired a 33 percent stake in Tidal, giving its customers unlimited access to the service. Of the transaction, Jay Z said in a press release, "Sprint shares our view of revolutionizing the creative industry to allow artists to connect directly with their fans and reach their fullest, shared potential." He added: "[Sprint CEO] Marcelo [Claure] understood our goal right away and together we are excited to bring Sprint's 45 million customers an unmatched entertainment experience."
A closely related source told Billboard that the deal is worth an estimated $200 million and Tidal's two dozen artist-owners like Rihanna, J. Cole, Alicia Keys and others will remain on board. "Jay saw not only a business need, but a cultural one, and put his heart and grit into building Tidal into a world-class music streaming platform that is unrivaled in quality and content," Sprint CEO Claure added. "The passion and dedication that these artist-owners bring to fans will enable Sprint to offer new and existing customers access to exclusive content and entertainment experiences in a way no other service can."
The deal also includes a $75 million "dedicated marketing fund" just for artists.
Follow Noisey on Twitter
from noisey http://ift.tt/2kcs0Qj
0 commentaires:
Enregistrer un commentaire