What's the purpose of a music video? Surely, it's to make you love a song even more than you do already, it's a collaboration between an artist and a director and it gives a band another medium through which to communicate their point of view—it's an underscoring and extension of their art. At least it should be. Sometimes these collaborations make you actually want to exist in said video, for all time. For instance, the promo for "1979" by the Smashing Pumpkins hits my sweet spot, because I'm in a permanent state of arrested devlopment, and drinking, dancing, and doing donuts with the windows down and the wind in your hair is a weekend ideal I'd like stretched to infinity and beyond. By the same token you can imagine how many ass-obsessed so-and-sos would like to live in Minaj's rump-rocking world of "Anaconda." To each his or her own, but as it happens, Kali Uchis's recent video for "Rush" actually bears traces of both "1979" and "Anaconda." In "Rush" there's plenty of free wheelin' road tripping goodness shot in bleachy-beautiful Super 8 (very "1979"). The vibe in the Pumpkins' video is very 70s (with a bit of the 90s thrown in too), while in "Rush" the styling is also totally 70s—think rainbow tops and high waisted everything—which means a lotta cute butts playing peekaboo in terry cloth short-shorts (and hello, butts equals "Anaconda"). OK, OK, this a pretty tenuous link, but below are several pertinent points to move forward with:
1. Colombian-born Kali Uchis is divine and we've been raving about her finer points for months now. In her retro, silken soul—as exemplified on her EP Por Vida—she's at once sassy and lip-bitingly vulnerable. Then there's her platinum hair, that pinkified pout, and the threads she decides to encase those curves in. All of it: high fives.
2. Additionally Noisey's been keeping a sly eye on photography/film duo Wiissa—that's 21 year old Vanessa and 22 year old Wilson, a real life couple and collaborative pair who originally hail from Miami, but now live in NYC. Currently they spend their time dreaming up images sweeter than the first lick of popsicle in Death Valley, displaying a sensibility tied to a time that fashion and art continues to exalt and pay homage to: the 60s and 70s. At last year's FYF they shot these awesome Warhol-style Polaroids of a choice selection artists backstage for Noisey, and more recently they've been making forays into the world of moving image, with directing credits including Karen O's "Day Go By" (watch below), and segments of Julian Casablancas + The Voidz's recent 13-minute opus of a video for "Human Sadness."
3. As part of Noisey's ongoing series Behind the Lens—which focuses on the artists behind the photos and videos, as well as exploring the partnership between the shooter and their subject—we tracked down Wiissa to talk Kali, Karen, and Jules, plus how they function as a creative-romantic force. Check out these exclusive behind the scenes shots from "Rush," and more of their projects below.
Wiissa: Kali pre-shooting on Rudy’s car.
Wiissa: The last day of our trip to LA, we hung out with Kali around her neighborhood and got the last few shots.
Wiissa: The car kept stalling and running out of gas, so we had to push it down the road a few times so we could get it out of the way.
Vanessa armed with her Super 8 which Kali's video was filmed on.
Noisey: How did you get involved with Kali Uchis and how collaborative the partnership regarding both the vision of the video and its styling?
Brilliant, Kali, Natasha and Jennie on set.
Wiissa: Kali right before we filmed her lying on the car as it was driving. Most of those clips are filmed in slow motion, they were actually driving pretty fast! She was casually chilling on the hood, no straps or anything.
Wiissa: This super sweet guy with an amazing car pulled over and helped us out! He introduced himself to us as Choco-dile Dundee a.k.a. Sexual Chocolate. He had some extra gasoline and filled our car up. He actually fit so perfectly in the video with his Tarantino vibez, and was really happy to be apart of it!
Wiissa: We were trying to figure out where to film the bridge of the song for a while, and we all spontaneously decided to head to the beach and see what we could get there.
Haha yes, definitely! We get so excited about making new projects that we kinda talk about it all the time. Working with your best friend is really the best, it makes what you do everyday so fun! And we completely understand each other, so it's great to have a shoulder to lean on when things get kinda shitty.
Behind the scenes shots from the Karen O's video for "Day Go By":
Wiissa: This is a spot in our hometown in Miami that we’d always hang out at when we first met. It’s still an empty lot after seven years!
Wiissa: Sunsets at our spot.
Wiissa: CVS security cam shot of the four of us before shooting the Karen O video. Matching was sooo not on purpose.
Wiissa: Both Amanda and Lucas had never ridden a moped so we had to do a few test runs before filming. They were naturals though.
Wiissa: FYF behind the scenes shooting Julian Casablancas. We brought a white sheet around with us so we could take pictures anytime anywhere. TEAMWORK.
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